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《職場高效演講與表達(dá)》

（可以中英文授課）

Effective speaking and presentation for work

【課程背景】Course Background

在當(dāng)今競爭激烈的商業(yè)環(huán)境中，有效的溝通和出色的演講表達(dá)能力對于企業(yè)的成功至關(guān)重要。無論是員工、高管還是CEO，都需要在不同場合準(zhǔn)確、清晰且有影響力地傳達(dá)自己的想法和信息。

對于員工來說，良好的演講與表達(dá)能力能幫助他們在團隊會議中更好地闡述自己的工作成果和觀點，提升自身在團隊中的影響力，促進與同事間的協(xié)作。例如，在項目匯報中，能夠條理清晰地說明項目進展、遇到的問題及解決方案，有助于獲得團隊成員的支持和資源。同時，這也為他們的職業(yè)發(fā)展打下堅實基礎(chǔ)，增加在內(nèi)部晉升等方面的競爭力。

對于高管而言，他們需要在公司內(nèi)部的戰(zhàn)略會議、業(yè)務(wù)討論等場合中，精準(zhǔn)地傳達(dá)決策思路和業(yè)務(wù)方向，以引導(dǎo)團隊朝著正確的目標(biāo)前進。面對復(fù)雜的業(yè)務(wù)情況和眾多的利益相關(guān)者，高管的演講表達(dá)能力直接關(guān)系到團隊的執(zhí)行力和對戰(zhàn)略的理解程度。比如在激勵團隊?wèi)?yīng)對挑戰(zhàn)時，富有感染力的演講可以激發(fā)員工的斗志和創(chuàng)新精神。

而對于CEO來說，演講與表達(dá)更是企業(yè)對外形象塑造和業(yè)務(wù)拓展的關(guān)鍵環(huán)節(jié)。在投資者會議、行業(yè)峰會等場合，CEO需要通過精彩的演講吸引投資、拓展合作機會以及提升企業(yè)的品牌知名度。他們的話語不僅代表個人，更代表著整個企業(yè)的愿景和價值觀。例如，在向投資者介紹公司的發(fā)展前景和競爭優(yōu)勢時，清晰、自信且富有說服力的表達(dá)能夠增強投資者的信心。

綜上所述，開展《職場高效演講與表達(dá)》課程，能夠全面提升企業(yè)不同層級人員的溝通能力，促進企業(yè)內(nèi)部的高效運作和對外的良好形象塑造，從而在激烈的市場競爭中取得優(yōu)勢。

In today's competitive business environment, effective communication and excellent presentation skills are critical to the success of a business. Employees, executives, and ceos all need to communicate their ideas and messages accurately, clearly, and with impact in different Settings.

For employees, good presentation and expression skills can help them better explain their work results and opinions in team meetings, enhance their influence in the team, and promote collaboration with colleagues. For example, in a project report, being able to clearly explain the progress of the project, the problems encountered, and the solutions will help to obtain support and resources from team members. At the same time, it also lays a solid foundation for their career development and increases their competitiveness in internal promotion and other aspects.

For executives, they need to accurately communicate decision-making ideas and business direction in internal strategy meetings, business discussions and other occasions to guide the team towards the right goal. In the face of complex business situations and numerous stakeholders, the executive's presentation ability is directly related to the team's execution and understanding of strategy. For example, when motivating a team to tackle a challenge, a powerful speech can inspire employees to fight and innovate.

For ceos, speech and expression are the key links of external image building and business expansion. At investor conferences, industry summits, and other events, ceos need to use good speeches to attract investment, expand partnership opportunities, and enhance brand awareness. Their words not only represent the individual, but also represent the vision and values of the entire company. For example, when presenting a company's prospects and competitive advantages to investors, a clear, confident and persuasive expression can enhance investor confidence.

To sum up, carrying out the course "Efficient Speech and Expression in the Workplace" can comprehensively improve the communication ability of employees at different levels of the enterprise, promote the efficient operation of the enterprise inside and the good image building of the enterprise outside, so as to gain advantages in the fierce market competition.

【課程收益】Course Benefits

1、了解如何提高自信  How can you improve your confidence

2、了解如何克服緊張  Know how to overcome tension

3、掌握如何做精彩開場白  Master how to make a wonderful opening

4、掌握如何表達(dá)有重點和邏輯不跑題 Master how to express with focus and logic without going off topic

5、了解對同事/老板/客戶，講話要注意什么 What should you pay attention to when speaking to colleagues/bosses/customers

6、掌握如何目光抓住全場，表情鎖定觀眾 Know how to be eyes seize the whole audience, expression lock the audience

7、掌握如何擅用肢體語言給演講加分 Know how to use your body language to give your speech a boost

8、掌握不同演講場景注意事項 Precautions for different speech scenarios

【課程特色】Course Features

易學(xué)易懂，強互動，風(fēng)趣幽默，實戰(zhàn)案例多，干貨沒有廢話

Easy to learn and understand, strong interaction, humor, actual combat cases, no nonsense

【課程對象】Target Audience

有銷售溝通需求和演講需求的員工、高管、董事長等

Employees, executives, boss, etc., with sales communication and presentation needs

【課程時間】Course Time

2天（6小時/天） Two days（6 hours/day）

【課程大綱】Course Outline 

第一天 First day

一、認(rèn)識自我，提高自信。讀懂自己，增強自信，讓講話更豐富表現(xiàn)力和感染力（1.5小時）

Know yourself and improve your self-confidence。Understand yourself, enhance self-confidence, make speech more expressive and appealing

1、了解自己，六大問題映射真實性格 Six questions reflect true character

（1）別人對你的第一印象是什么 What's the first impression people have of you 

（2）你童年最大的恐懼是什么   What was your greatest childhood fear

（3）你性格上最大的優(yōu)點是什么 What is your greatest strength in character

（4）別人身上有什么特點是你非常欣賞而自己卻不喜歡的  What characteristics do you admire so much in others that you don't

（5）你性格中的什么特質(zhì)總是讓你陷入麻煩 What trait in your personality has always gotten you into trouble 

（6）你最不喜歡別人的哪一種性格特征 What personality trait do you particularly dislike in others 

2、提升自信的四個好方法  Four great ways to boost your confidence

（1）選擇第一排座位 Choose the first row of seats

（2）練習(xí)直視別人的眼睛 Practice looking people in the eye

（3）經(jīng)常在公共場合講話  Speak in public often

（4）走得快，經(jīng)常開懷大笑 Walk fast and big laugh often

二、如何克服緊張 （0.5小時）  How to Overcome nervousness

1、相信自己，不要驚慌，不要太在意別人對你的看法  Trust yourself and don’t be panic, don’t care too much about others’ view on you

2、熟悉一切——材料/會場/PPT/麥克風(fēng)等 Familiarize yourself with everything --material/meeting place/PPT/microphone etc

3、深呼吸，告訴自己這是最好的  Deep breathe and Tell yourself it's the best in mind thousand times

三、如何做一個精彩的開場白 （0.5小時）   How to make a good opening

1、如何通過簡單有趣的自我介紹快速吸引人

How to quickly attract people with a simple and interesting introduction

（1）5W法 5W

（2）說故事法 Story telling  

四、把握重點，表達(dá)有邏輯 （0.5小時）Grasp the key points and express logically

避免跑題不聚焦Avoid going off topic 

1、回答問題 REPLY：“ARE法則(rules)” 

2、匯報工作 Report：“PREP” rules 

案例：PREP使用實例    PREP USAGE EXAMPLE

五、對同事/老板/客戶，講話要注意什么 （3小時）  What should I pay attention to when speaking to colleagues/bosses/clients

1、和同事溝通 To College

2、和老板/領(lǐng)導(dǎo)溝通 To Boss/Leader

（1）簡單直接，越直接越好，不要繞彎子，老板有豐富的辨別的能力，兩點之間，直線最短。

Simple and direct, the more direct the better, do not go around, the boss has a rich ability to distinguish, between two points, the shortest straight line.

（2）不要離領(lǐng)導(dǎo)太遠(yuǎn)，不要覺得只管做事，不找領(lǐng)導(dǎo)溝通進度 Do not be too far away from the leader, do not feel that you can only do things, do not find the leader to communicate progress

（3）不要讓領(lǐng)導(dǎo)做填空題，要做選擇題 Do not let the leader to fill in the blank, to do multiple choice questions

（4）同一個錯誤不要出現(xiàn)兩次 Don't make the same mistake twice

（5）領(lǐng)導(dǎo)布置任務(wù)時候，重復(fù)復(fù)述確認(rèn)任務(wù) When the leader assigns tasks, repeat and confirm the tasks

（6）不要大會上當(dāng)場挑戰(zhàn)領(lǐng)導(dǎo)的權(quán)威 Do not challenge the authority of the leader on the spot at the meeting

（7）最重要，領(lǐng)導(dǎo)都是要“結(jié)果”??！Most importantly, leaders are to "results"!

案例：實操具體溝通案例

3、和客戶溝通  To Client

（1）為什么人要有兩個耳朵，兩個眼睛，卻只有一個嘴巴？

面對客戶，更多需要“多聽”“多看”“少講”

Why do people have two ears, two eyes, but only one mouth?

In the face of customers, more needs"listen more", "see more", "speak less"

（2）客戶最重要知道的信息，不是這個產(chǎn)品好不好，是這個產(chǎn)品對他來說，有什么價值？可以提供的價值越高越好，需要支付的費用越低越好

The most important information for the customer to know is not whether the product is good or not, but what is the value of the product to him?The higher the value you can provide, the lower the fees he has to pay, the better

案例：實操具體溝通案例

第二天：Second Day

六、目光抓住全場，表情鎖定觀眾（1.5小時） Eyes and expressions fixed on the audience

1、如何眼神說話   How to talk with your eyes

（1）雨露均沾  Eyes take care of everyone

（2）倒三角模型  Inverted triangle model：Two Eyes and nose to and fro

（3）50/70原則  50/70 rules：50% to go，70% to get

（4）2個不要原則  2 Don’t Rules：Don’t be too much over 80%，Don’t be too less than 30%

2、如何練習(xí)眼神：How to Practice Eyes Contact

（1）閉眼在緩緩睜眼，緩緩聚焦  Close eyes slowly open eyes, slowly focus

（2）多揣摩情緒，加入情緒在眼神當(dāng)中 Look for the emotion and put it in your eyes

（3）眼睛配合說話內(nèi)容的節(jié)奏和卡點 The eyes match the rhythm and timing of the speech

（4）眼神要堅定，不能游離，游離給人卑微和猥瑣的感覺

The eyes should be firm, can not be away, otherwise give people lowly and indecent feeling

（5）眼神要溫和，不能太過生猛，因為會給人威脅和不安

Keep your eyes gentle and not too fierce, as they can be threatening and uncomfortable

（6）眼神不要閃躲，不要忽略 Don't dodge your eyes, don't ignore them

（7）眼神不要向上抬頭過高，也不要低頭看地上

Don't look too high up, and don't look down at the ground

七、讓你的身體說話（0.5小時） Let your body talk

1、擅用肢體語言給演講加分 Good use of body language

（1）對話=7%語言+30%說話方式+63%身體語言（肢體/眼神/動作/穿著等）

Conversation =7% language +30% speech style +63% body language (body/eyes/movements/clothes, etc.)

（2）發(fā)現(xiàn)對方的身體語言奧秘：Discover your partner's body language:

2、演講手勢舉例：七個重要手勢運用

Speech gestures for example: seven important gestures to use

八、不同演講場景分析（2小時） Analysis of real different speech scenes

1、內(nèi)部會議  internal meetings

2、線上會議  online meetings

3、公司會議的一些經(jīng)典詞句 Some classic phrases from company meetings

九、分組練習(xí)實操和點評（2小時）

1、每人2分鐘演講內(nèi)容介紹同事  Practice in groups: 2 minutes for each speaker  to introduce your colleges

2、每人3分鐘演講內(nèi)容群體面試  Practice in groups: 2 minutes for each speaker  for group interview

3、線上直播演講 Live streaming speech

4、客戶答謝會：customer appreciation meeting